The interactivity of blogs can get your message seen faster

Should your website be a blog, or blog-based, or a regular static, web 1.0 site?

When I first heard of “blogs” a few years ago, back in the old days when they were still sometimes called “web logs,” (and a friend took a look around what’s now called the blogosphere and emailed me, thoroughly unimpressed, referring to what she saw as “blahhhgs” – though that was before politico.com was born), I thought, what is the big deal? – I’ve already got my website for my law practice, and it’s not a blog.

I created and maintained it with Microsoft FrontPage, and it’s easy to make quick, little changes using this “web-authoring” software, so why bother with a blog? It is also easy, technologically, to make not only quick, little changes to the website, but also big ones as well with the authoring software. (Question: when did “author” become a verb, and why? Is this really an improvement of the English language? Or an impoverishment of it?) Continue reading

Service Matters

Or should the title simply be “Duh!”?

Such a one-syllable title might be fun, but, channeling my inner editor, it’s probably not quite enough information to really work as a title.

However obvious the statement, service matters, this may seem, – good service is good business, good service makes customers happy, so they’ll come back for more and tell their friends that your business is good to do business with – occasionally life steps in to dramatize that what should not have to be said, has to be said; that the obvious needs to be belabored; and what should go without saying sometimes just doesn’t go without saying and has to be said.

Like one or another of Tony Soprano’s crew used to say, “I’m just saying….”

I’m just saying:  Service matters. Paying attention matters. Not being attentive can make you lose sales and kill your business.

Why belabor the obvious now? Here’s what happened:

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“Pretty Good” is Better than “Better than Pretty Good”

Nearly 100 years ago, in 1910, G.K. Chesterton wrote, “If a thing is worth doing , it is worth doing badly.”

More recently, marketing expert and business-development coach, Adam Urbanski, took that bit of contrarian bluster and retooled it to rally his students, and push them to get going, get things done, and stop delaying their plans to start, build, or grow their businesses.

Where many worried about not knowing everything and needing their web page, their sales letter, their newsletter to be absolutely perfect, Adam encouraged them not to get tripped up by paralyzing perfectionism, when he said, “anything worth doing is worth doing badly at first.”

Build Your Business By Doing A Lot of Different Things All at Once

Combine that with the idea that in making a business go, grow, survive and then thrive, a business owner should do a lot things, and do them quickly, in marketing, management and generally, everything, a lot of things should be done at once, and rapidly. This wisdom – or at least, theory – says, don’t just do a newsletter, do direct mail, a website and build an email list.

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Adsense Algorithm Aces Aptitude Assessment After Seemingly Slow Start

I was going begin this post by saying that for all the high praise for and genuflecting to those world-changers at Google, it seemed that Google’s supposedly super-smart computers which “read” blogs and websites to determine what appropriate advertisements to place on them were behaving more like the kid in 7th grade who read only the first page and the last page of a book to write his book report.

But, now a few hours later, things seem a little different and the gang at Google doesn’t appear to be the slackers they looked like just a few hours earlier.

Contextual Ads in Context

Here’s what happened:

This morning, after some wrestling with the guts of this new blog, I installed the code needed to get Google’s contextual advertising system, Adsense, up and running on this new blog.

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