Persuasion, Selling, and a Baseball Renegade

With Game Four of the 2009 World Series now in the bottom of the fourth inning, I’m multitasking, watching the game, listening to announcer Tim McCarver and crew, and looking over notes I made recently about bond-trader-turned-journalist Michael Lewis’s stupendous book, first published in 2003, Moneyball: The Art of Winning an Unfair Game.

In Moneyball, Lewis chronicles the efforts of Billy Beane, renegade general manager of the Oakland As, to make his team competitive even though he had only one-quarter of the money to hire and pay salaries of players, as compared to top competitors like the Yankees and the Boston Red Sox.

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