The interactivity of blogs can get your message seen faster

Should your website be a blog, or blog-based, or a regular static, web 1.0 site?

When I first heard of “blogs” a few years ago, back in the old days when they were still sometimes called “web logs,” (and a friend took a look around what’s now called the blogosphere and emailed me, thoroughly unimpressed, referring to what she saw as “blahhhgs” – though that was before politico.com was born), I thought, what is the big deal? – I’ve already got my website for my law practice, and it’s not a blog.

I created and maintained it with Microsoft FrontPage, and it’s easy to make quick, little changes using this “web-authoring” software, so why bother with a blog? It is also easy, technologically, to make not only quick, little changes to the website, but also big ones as well with the authoring software. (Question: when did “author” become a verb, and why? Is this really an improvement of the English language? Or an impoverishment of it?) Continue reading

Network Timewaster: Finding a Few Good Themes

New to blogging, I’m trying to find the right look, with the right features. And man is this project eating up time. All I want is an understated three column template, set up for Adsense and set up for banner ads.

The last theme didn’t publish by-lines. This one has banners preinstalled but with their own advertising and no easy way to take them out or replace with a generic “your ad here” message. These problems and imperfections with the various themes is defeating one of the purposes of setting up a blog: its supposed to be quick and easy. Or so I thought.

Am I going to need some tech guy to help me get this done?

More Imperfection … Blog Posts No By-Line

I don’t know what is not set up right, but where other blogs automatically post the name of the person posting, this one, now does not. And I’m not sure why. Anyway, perhaps the anwer will become clear, but for the moment, just a quick note that I wrote the preceding three blog posts, “Getting Started,” “Adsense Algorithm Aces Aptitude Assessment After Seemingly Slow Start,” and “‘Pretty Good’ is Better than ‘Better than Pretty Good.’”

The very first one, “Hello World” is the canned first post and first comment that comes with your WordPress template when you set it up. I suppose it could and maybe should be erased, but I don’t mind it, and so, there it is.

I hope to find the right tweak to get this system to automatically insert a byline. Meanwhile, here’s this quick fix: the posts below were by me.

— Allan Pearlman

“Pretty Good” is Better than “Better than Pretty Good”

Nearly 100 years ago, in 1910, G.K. Chesterton wrote, “If a thing is worth doing , it is worth doing badly.”

More recently, marketing expert and business-development coach, Adam Urbanski, took that bit of contrarian bluster and retooled it to rally his students, and push them to get going, get things done, and stop delaying their plans to start, build, or grow their businesses.

Where many worried about not knowing everything and needing their web page, their sales letter, their newsletter to be absolutely perfect, Adam encouraged them not to get tripped up by paralyzing perfectionism, when he said, “anything worth doing is worth doing badly at first.”

Build Your Business By Doing A Lot of Different Things All at Once

Combine that with the idea that in making a business go, grow, survive and then thrive, a business owner should do a lot things, and do them quickly, in marketing, management and generally, everything, a lot of things should be done at once, and rapidly. This wisdom – or at least, theory – says, don’t just do a newsletter, do direct mail, a website and build an email list.

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Ping! Ping! Ping! Ricochet Relationship-Building Online for Business

Back in the old days your business needed a website, and that was it. That was then. Now, sophisticated, technology-savvy marketers tell us that just a website is not enough anymore.

They might even say, this is not your grandfather’s internet (though for this to approach some version of literal truth, we’d have lifespans nearly as short as that of fruit flies).

There seems to be a trend among internet entrepreneurs which suggests not only do you need a website, but you need a blog too.

The theory goes something like this: Your website is where you do business. You describe your goods or services or both on your website, you have your credentials, and the other stuff that might reasonably go onto a website devoted to being a business or promoting one that is off line. Much of it though is relatively static.

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