The interactivity of blogs can get your message seen faster

Should your website be a blog, or blog-based, or a regular static, web 1.0 site?

When I first heard of “blogs” a few years ago, back in the old days when they were still sometimes called “web logs,” (and a friend took a look around what’s now called the blogosphere and emailed me, thoroughly unimpressed, referring to what she saw as “blahhhgs” – though that was before politico.com was born), I thought, what is the big deal? – I’ve already got my website for my law practice, and it’s not a blog.

I created and maintained it with Microsoft FrontPage, and it’s easy to make quick, little changes using this “web-authoring” software, so why bother with a blog? It is also easy, technologically, to make not only quick, little changes to the website, but also big ones as well with the authoring software. (Question: when did “author” become a verb, and why? Is this really an improvement of the English language? Or an impoverishment of it?) Continue reading

“Pretty Good” is Better than “Better than Pretty Good”

Nearly 100 years ago, in 1910, G.K. Chesterton wrote, “If a thing is worth doing , it is worth doing badly.”

More recently, marketing expert and business-development coach, Adam Urbanski, took that bit of contrarian bluster and retooled it to rally his students, and push them to get going, get things done, and stop delaying their plans to start, build, or grow their businesses.

Where many worried about not knowing everything and needing their web page, their sales letter, their newsletter to be absolutely perfect, Adam encouraged them not to get tripped up by paralyzing perfectionism, when he said, “anything worth doing is worth doing badly at first.”

Build Your Business By Doing A Lot of Different Things All at Once

Combine that with the idea that in making a business go, grow, survive and then thrive, a business owner should do a lot things, and do them quickly, in marketing, management and generally, everything, a lot of things should be done at once, and rapidly. This wisdom – or at least, theory – says, don’t just do a newsletter, do direct mail, a website and build an email list.

Continue reading